A FAMILIAR name will be making a grand comeback to the Philippine Basketball Association (PBA). An agreement was recently finalized wherein the league’s next conference will be known as the 2018 Honda PBA Commissioners’ Cup.
“Basketball has been a part of the Philippine culture and Filipinos’ love for the sports is nothing short of amazing,” said Honda Philippines President Daiki Mihara during the signing rites held recently at Solaire. “Through this partnership, Honda Philippines can extend its support to Filipino talents especially in the PBA.”
A series of events and activities have been lined up to drum up interest in the coming conference. Fans will get the chance to be closer to the games through various promotions.
Honda was one of several brand names used by one of the PBA’s founding franchises owned by business magnate Emerson Coseteng from 1975 to 1983. The team used such monikers as the Wildcats, Panthers, TMXers, Motorcycle Makers and Hagibis.
The franchise never won a championship but became the first team to break the Toyota-Crispa duopoly by finishing runner-up to the Redmanizers in the 1977 All-Filipino Conference, their best ever performance. In that same season, team superstar Adriano Papa was named to the Mythical Five.
Mihara discussed the possibility of putting up a new Honda basketball team again in the future, perhaps beginning with the PBA’s D-League. For now, they hope to attract the PBA’s young and active fans.
Also present during the signing were officials of Cignal HD and PBA stars Asi Taulava of NLEX, Jeff Chan of Phoenix and Chris Tiu and Beau Belga of Rain Or Shine. After the signing, the players and officials signed a symbolic basketball in front of a gathering of Honda dealers from all over the country.