RUNNERS ARE encouraged to participate in the adidas X Parley Run for the Oceans, a global running movement demonstrating how sport has the power to change live and inspire positive action. Last June 5, adidas Philippines staged a five-kilometer evening fun run around the Bonifacio Global City to kick start the initiative.
To join the free digital run, one must first download the Runtastic app and sign up HERE. Every kilometer a runner logs will go a long way in furthering the cause.
In the kick off run alone, over a hundred runners clad in various shades of blue circled the night streets in a route that started and ended at the adidas store. Each runner automatically contributed five kilometers.
“adidas teamed up with Parley to help spread awareness and transform ocean plastic pollution into high-performance sportswear, spinning the problem into a solution,” said adidas Executive Board member Eric Liedtke. Meanwhile, Parley for the Oceans founder Cyrill Gutsch described Run for the Oceans as a celebration, a moment of reflection, a peace parade – an opportunity to be mindful of every breath we take and thank the life in the magic blue universe that provides it.
To find out more, log on to www.adidas.com/runfortheoceans. Follow @adidasrunning on Facebook, Twitter and Instagram and use the hash tags #adidasParley and #RunForTheOceans.