THE THIRD edition of the highly popular adidas D Lillard signature shoe was recently unveiled with three colorways to choose from that pay homage to Damian Lillard’s beginnings, music and his eventual rise to NBA stardom. Who would know that the young man growing up in Oakland, California would go on to be one of the hottest young players today?
It all started when his grandfather collected plastic boxes, cut of the bottoms and nailed them to a telephone pole in order for the grandson to practice his shots near to their home. The younger Lillard then earned a spot on the Oakland Rebels AAU squad and the rest they say is history as immortalized in the all-red Roots colorway.
Rebels coach Raymond Young was a tough but fair drillmaster who made his players carry bricks in practice to improve their defensive skills. Red symbolizes those bricks while several other design elements are about certain aspects of Lillard’s life.
A big letter O can be found in the sock liner representing Oakland, Ogden and Oregon – the areas where Lillard grew up, enrolled in college at Weber State and the state where he currently dribbles for the Portland Trailblazers respectively – as well as his debut album entitled “The Letter O”. Try looking also for the initials of his mother, grandmothers and grandfather, the map coordinates of his Oakland neighborhood and the number 56316, the number of the telephone pole that served as the makeshift goal of his youth.
Of course, the shoe is packed with features to ensure comfort, durability and protection starting with dual density BOUNCE cushioning and a traction pattern for optimum grip on the floor. The lacing system and TECHFIT bootie hugs the foot for personalized fit.
Aside from Roots, adidas is also introducing the Chinese New Year and Rip City colorways. Rip City is a moniker given to Portland dating back to their time as an NBA expansion franchise in 1970-1971 while the CNY comes out at about the same time as the Chinese Lunar New Year celebrations.
Roots and Rip City both have a suggested retail price of PHP 5,995.00 while CNY goes for PHP 6,495.00. All three are now available at adidas stores and major retail partners, department stores and sporting goods shops.