Freego Dresses Up Bakers

Inking the pact are CafeFrance team manager Jefferson Plaza, CF Marketing Head Heidi Evangelista and Freego Sports Consultant Edster Sy and witnessed by Coach Edgar Macaraya and players Rodrigue Ebondo and Samboy de Leon.

Inking the pact are CafeFrance team manager Jefferson Plaza, CF Marketing Head Heidi Evangelista and Freego Sports Consultant Edster Sy and witnessed by Coach Edgar Macaraya and players Rodrigue Ebondo and Samboy de Leon.

CHAMPION TEAM CafeFrance Bakers has found a new partner in their continuing quest for excellence. Freego has just been designated as the team’s official outfitter beginning with the ongoing PBA D-League Aspirants Cup.

Freego will provide the game uniforms of the players and coaching staff plus apparel and accessories for use outside of the basketball court. The deal will last until the next Foundation Cup where the Bakers are the defending champions.

The partnership was sealed recently in a contract signing at the CafeFrance-Jupiter branch. Affixing their signatures were CafeFrance Marketing Head Heidi Evangelista, Bakers team manager Jefferson Plaza and Freego Sports Marketing Consultant Coach Edster M. Sy and witnessed by the entire team headed by Coach Edgar Macaraya.

“We saw how CafeFrance won the Foundation Cup so Freego became interested,” said Coach Sy. Coach Macaraya thanked Freego for their confidence in the team, recalling the days when the team would struggle but through hard work rise and eventually become champions.

The Bakers are composed mainly of varsity players from reigning NAASCU champion Centro Escolar University Scorpions. Earlier this year, several Scorpions cum Bakers like Rodrigue Ebondo, Samboy de Leon and JK Casino took home Freego Best of Player of the Game awards during the FilOil Flying V Hanes Premier Cup.

CEU went on to capture the Fourth National Collegiate Basketball League (NCBL) last September and the same players dominated the post-tournament awards sponsored by Freego. Ebondo was named as Most Valuable Player while de Leon joined him in the Mythical Five.

Aside from the Bakers, Freego is also outfitting the PBA’s Rain Or Shine Elasto Painters. Last season, they outfitted Aspirants Cup champion and Foundation Cup runner-up Hapee Fresh Fighters.

Interestingly, Freego once partnered with Adamson University during the first two D-League tournaments. The team went 3-5 in the inaugural Foundation Cup but improved to a runner-up finish in the ensuing 2011-2012 Aspirants Cup, bowing to the NLEX Road Warriors.

For volleyball, Freego is not supporting any team but they have chosen several prominent players as brand ambassadors. These include EJ Laure, Carmela Tunay and Jessey de Leon of the University of Santo Tomas and Amanda Villanueva, Sheila Pineda and Jem Galanza of Adamson.

The name Freego has been associated with winning. Teaming up with CafeFrance will definitely mutually benefit both parties.

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About Anthony E. Servinio

A long-time television sportscaster, magazine writer, photographer and college professor from the Philippines finally gives blogging a try after more than a decade of on-line presence. Read on folks!
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