Futurecraft Breaks The Mold

The adidas Futurecraft, taking customization to the next level.

The adidas Futurecraft, taking customization to the next level.

WATCH OUT for the newest innovation in running shoe technology. Worldwide leader adidas has recently unveiled Futurecraft 3D wherein the concept of personalized footwear goes to the next level.

It can be said that adidas has broken the mold. Now, each shoe will surely be different from the other.

What makes the Futurecraft special is the 3D printing technology that results in a shoe that conforms to the contours of the individual athlete’s foot. Think about entering an adidas store and running on treadmill linked to a computer that will determine the runner’s pressure points while coming up with a carbon copy of the foot.

The result is a fully flexible and breathable runner’s footprint. Materialise, a pioneer in the field of 3D printing, has partnered with adidas so expect more breakthroughs in the next six months.

“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way,” said adidas AG Executive Board Member Eric Liedtke. “Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”

A special video has been uploaded to YouTube announcing the Futurecraft 3D. The said video may be viewed by clicking HERE.


About Anthony E. Servinio

A long-time television sportscaster, magazine writer, photographer and college professor from the Philippines finally gives blogging a try after more than a decade of on-line presence. Read on folks!
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