adidas Futurestar Is Next

Simple and basic lines for the adidas Futurestar BOOST.

Simple and basic lines for the adidas Futurestar BOOST.

DID YOU see a familiar looking shoe during the recent NBA All-Star Weekend in New York City? If so, you must have seen the adidas Futurestar BOOST NYC All-Star edition, an all-new shoe paying tribute to the iconic adidas ProModel.

Getting cues from the ProModel’s classic design, the Futurestar BOOST was worn by selected athletes over the course of the three-day event in the Rising Stars Challenge, All-Star Saturday Night and the main All-Star Game. Of course, the shoe features the revolutionary BOOST technology for maximum cushioning and energy return for that modern twist.

The most obvious feature taken from the classic ProModel is the reinforced toe box. Aside from that, the new shoe has a white upper with snakeskin texture with the trademark three stripes in black located at the midfoot plus an elastic strap around the heel area for extra support.

The white and black colorway is in tandem with the official All-Star uniforms designed by adidas. The designs reflect the culture and attitude of the host city towards basketball, music and fashion.

First released in the early 1970’s, the ProModel can be likened to a high-cut version of another adidas bestseller, the Superstar. Both the ProModel and Superstar were the preferred shoes of most professional players from the NBA, ABA and PBA as well as amateurs and recreational players.

Fast forward to the 21st century, the Futurestar BOOST just like its predecessors is a shoe that is designed with no particular player in mind. It is a generic shoe that has the potential to be another bestseller.

The Futurestar BOOST is available at all adidas Sports Shops and major department stores and sporting goods shops. The suggested retail price is PHP 6,495.00.

For more information and the latest promos, check out adidas’ official social media accounts on Facebook, Twitter and Instagram. Use the hash tag #BOOST.


About Anthony E. Servinio

A long-time television sportscaster, magazine writer, photographer and college professor from the Philippines finally gives blogging a try after more than a decade of on-line presence. Read on folks!
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