DAMIAN LILLARD of the Portland Trail Blazers recently became the second basketball athlete this season to be bestowed the honor of having his own signature shoe by iconic global brand adidas, the D Lillard 1. The timing is perfect as Lillard is enjoying career-high numbers of 22.1 points, 4.7 rebounds and 1.3 steals a game while dishing out a robust 6.2 assists.
More importantly, the Blazers of Coach Terry Stotts are enjoying a 30-10 win-loss card, currently the second-best in the Western Conference. From the looks of it, the team is in good shape for a return to the playoffs while Lillard should easily earn selection to his second straight All-Star Game next month in New York.
“My entire life I’ve dreamed of having my own signature shoe,” said the 24-year old Lillard. “I’ve worked so hard throughout my basketball career and with the support of my family, teammates and fans I’ve been able to get to a point where I’m fortunate enough to achieve that dream. Being in Portland and having such a great, close relationship with everyone at adidas and my fans really makes the shoe representative of who I am on and off the court.”
The D Lillard 1 was engineered with the player’s up tempo style of play in mind thus resulting in a low cut yet stable design for optimal mobility, comfort and versatility. The midsole feature full length adiprene+ cushioning supported by a TECHFIT tongue and inner booty.
On the aesthetic side, the letters D and L are combined to form the D Lillard logo that looks like his jersey number 0. Lillard’s choice of number is actually an homage to the letter O which represents three places dear to him – Oakland (his hometown), Ogden (where his alma mater Weber State is located) and Oregon (the Blazers’ home state).
The logo also has three stripes representing his friends known as “The Fly Guyz”. Lillard’s nickname “Dame” is written prominently on the tongue of the right shoe and the pair is accented with leather and nubuck for that plush fit and sophisticated look.
The D Lillard 1 will initially be available in two colorways – Rip City, which matches the Blazers’ team colors, and Purple. Additional colorways will soon be made available.
“We’re inspired by Damian’s elite work ethic and dedication to the game so we designed every aspect of this shoe to compliment Dame’s play on the court,” said adidas Basketball Design Director Robbie Fuller. “We’re lucky that Dame lives in Portland and is able to talk with us all the time. We can bounce ideas off him and really see what he’s interested in and what he wants in his footwear. When it came time to design the D Lillard 1 we were able to deliver a shoe that really speaks to him as a player and person.”
The shoe will officially debut on store shelves on February 6, 2015. The suggested retail price is PHP 5,695.00 at adidas shops and leading sporting goods shops and department stores.
Just before the 2014-2015 NBA season started, guard John Wall of the Washington Wizards got his own adidas signature shoe, the J Wall 1. Prior to that, both Wall and Lillard used the adidas Crazyquick 2.