THE STREETS of McKinley Hill in Taguig City will be colored pink as the Philippine Society of General Surgeons in cooperation with Under Armour presents “The Pink Run 2014” on October 5, 2014 (Sunday) starting at 4:00 AM at the Venice Piazza. Now on its fourth edition, the fun run carries with it the theme of “D’ Feeting Breast Cancer”.
Runners may choose between the 16, 10, five and three-kilometer categories. Registration fees are only PHP 700.00 for the 16 and 10 kilometers and PHP 600.00 for the five and three kilometers inclusive of a race singlet and bib with timing device.
Registration centers are located at the Under Armour store in Bonifacio High Street, 100 Miles Café in Bonifacio Global City, A Runner’s Circle at the corner of Roxas Boulevard and Quirino Avenue as well as the PSGS Secretariat at 992 EDSA, Quezon City. Doctors will also be present on race day to conduct free breast cancer consultations to go with raffles and other fun activities.
Under Armour has an ongoing global campaign entitled “I Will What I Want” that intends to empower women and recognize them beyond face value. Definitely, it will take a woman of special strength and character to battle and defeat a dreaded disease like breast cancer which has already claimed the most number of lives in the Philippines compared to other types of cancers.
No less than Under Armour lady ambassadors in volleyball star Gretchen Ho, footballer Natasha Alquiros, singer Elle Adda and television host Mia Cabalfin have signified their intention to join the fun run. Ho will tackle the centerpiece 16 kilometers while the others will go for the shorter distances.
The Pink Run no doubt has a clear cut advocacy of raising funds for education drives, research and treatment assistance to indigent patients. With that in mind, Under Armour will donate 10 percent of the sales of its Power In Pink Women’s Performance line to the PSGS.
No cash prizes will be given out but the top finishers in the different categories will get gift packs from the event’s sponsors. The race is open to runners of all nationalities.
Running and physical fitness is an integral part of an active lifestyle needed to help prevent cancer and other illnesses. Early detection is also a major key in curing the disease.
First staged in 2010 (the event took a break in 2011), the ultimate goal is to make The Pink Run a nationwide event with races held in key cities from North to South. Breast cancer does not choose its victims as men have also been known to contact it hence the fight has to be carried on by all Filipinos and joining The Pink Run is just one of the first steps of the long journey – cancer is not a death sentence!